New routes to TV audiences: Online and hybrid broadcast platforms to scale in 2011, offering new channels to advertisers and service providers Wincere offers a unique, multidisciplinary approach from a team of professionals with a balanced and objective perspective to the critical issues facing our media and entertainment clients. Wincere’s media and entertainment practice has deep expertise in the media, information, and entertainment industries, serving a broad array of public and private media and entertainment organizations, such as:

• Digital media
• Magazines (consumer and trade)
• Newspapers
• Newsletters
• Book publishers
• Television broadcasters
• Cable operators and networks
• Telecommunications
• Media investors
• Advertising agencies
• Media service companies and organization

Wincere offers its clients statistical demand analysis that identifies optimum pricing and revenue streams for all traditional and new media, and telecommunications equipment and services; financial trends and competitive performance for all communications media markets and industry players; as well as customer profitability through Customer Relationship Management (CRM) and customer profitability analytics, including:

• Margin optimization
• Integrated business planning
• Network optimization
• Marketplace and customer intelligence
• Finance transformation solutions

Because media and entertainment organizations can be so very different even ones from the same business category it is necessary to closely customize our work to fit extraordinary business needs. Specialized Wincere teams that are experienced in a variety of wide-area and niche roles are handpicked for our many practice areas:

• Strategic planning
• Branding
• Product launches
• Circulation and financial modeling & analysis
• Business plan development and implementation
• Marketing projects: Direct-to-consumer and B2B
• Internet marketing & integration
• Digital content development
• Revenue generation
• Media investment advice

We also have extensive experience working on media-related issues for non-media companies and organizations. Many times high-tech firms or organizations specializing in education, health services or the arts approach Wincere for help with projects to integrate online with offline media, or for improving corporate communications, or optimizing their direct marketing with media support.